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What is the Veteran's Retention Bonus?
The Veteran's Retention Bonus (VRB) is a program founded by Rowland Associates that provides a vehicle for matching qualified corporations with military personnel transitioning out of the military within 180 days. What makes the VRB stand apart from other programs that seek to hire our veterans is the addition of Restricted Stock Units, a financial wealth building opportunity. The military provides programs such as Hiring Our Heroes, the Transition Assistance Program and the Career Skills Program during this 180-day period. Some 200,000 service men and women transition out of the military annually, many through these programs. The military provides participating corporations with guidelines for salary, interviews and job offers. This has created a situation where most of the corporations' packages are very similar in nature. In order to best attract and retain employees, participating corporations need to offer something different. The addition of RSU's in the Veteran’s Retention Bonus makes our corporate sponsor’s package a total game changer.
What do Restricted Stock Units do for me?
RSUs are the most common type of equity compensation; the units vest over time but there is no initial purchase requirement. Once the RSUs vest, the shares are no longer restricted and the employee has the option of holding or selling the stock to do with as they wish, i.e., put a down payment on a home, build a portfolio, make large purchase, etc. RSU’s are not a new idea; we are just changing the time and place where we believe they will be most effective. They are typically offered to sales and management professionals, but we believe offering them to military personnel can be a life changing opportunity.
Veterans Retention Bonus Goals
The goal of the VRB is to create a brand that every civic minded corporation will want to be a part of because of the association with the military. At Rowland Associates, we strive to make the transition from military to post military life as easy and financially rewarding as possible. Rowland Associates provides the connection to the military’s transition programs enabling Corporate Sponsors to attract and recruit new employees from the military and build employee retention. Our proprietary research is used in the selection of corporate sponsors based on their historical stock performance. Rowland Associates assists the corporate sponsors in determining the optimum quantity of shares and vesting period to retain the best post military employees.
Frequently Asked Questions
Please contact us if you cannot find an answer to your question.
Vesting is the time an employee must work for an employer in order to own outright employee stock options or shares of company stock.
A typical vesting period is three to five years,
Initially, the industries of focus will be transportation, healthcare, Information Technology, HVAC and hospitality.
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